Senior Brand Manager

We are a vigorous team of professionals specialized in providing premium executive search and assessment experience to the business world. Among the various industries we recruit for, we are exclusively retained to find a Senior Brand Manager for our client, a company in the Dairy Product Manufacturing industry.

  Senior Brand Manager

SBM_0522

The Role

We are looking for a Senior Brand Manager responsible for developing brand strategies, promoting brand growth and expansion, implementing brand plans, and using a variety of data to drive volume and profitability. 

Key Responsibilities 

• Lead the internal cross functional team to support the brand
• Identify research needs, execute research studies and projects, and analyze research in order to identify opportunities
• Stay current on market trends and competitive activity
• Establish and maintain brand budgets
• Prepare the Forecasting for new and ongoing projects
• Leads and manages the Business Planning process with different stakeholders
• Develop thorough understanding of customer needs and trends and brand health and image, by  tracking consumer studies
• Contribute to Business Planning by deriving insights from internal and external data, defining, and driving yearly targets and agreeing the Brand Marketing Plan
• Ability to go to market  plans in order to provide proper product portfolio, packaging, price, and promotion to maximize customer experience in all the touchpoints with the brand
• Define and manage the brand communication strategy using a variety of media
• Own the development and messaging of the brand narrative
• Create, execute, and manage marketing programs and campaigns

 Key Skills

• Outstanding communication skills
• Creative thinker 
• Strong analytical skills
• Problem solver
• Self-motivated 

Experience/ Qualifications

• 6+ years of experience as Senior Brand Manager or Brand Manager preferably  in infant nutrition market
• On trade & off trade experience
• Bachelor’’s Degree in marketing or a related field, MBA preferred.
• Proven ability to develop brand and marketing strategies and communicate business needs to the executive team
• Project management experience, with a solid understanding of project management principles and techniques
• Strategic thinker, able to identify long-term opportunities and trends