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SEM & Google Ads Specialist

Κωδικός Θέσης : SGA_0621
Ημερομηνία ανάρτησης αγγελίας : 2/6/2021




On behalf of our client, digital marketing agency, we are looking for a talented and analytical SEM individual to join the company:

SEM & Google Ads Specialist

ref.code SGA_0621

The Role

You will be managing multiple advertising platforms (Google Ads, FB Ads, Microsoft Advertising, Tripconnect ) and campaigns for a wide range of Travel / clients.

Responsibilities

  • Develop measure and analyze campaign testing strategies to maximize campaign ROI
  • Analyze landing pages and provide strategies to improve conversion and ROI
  • Create and present paid search campaign performance to clients executives in an easy to understand format
  • Research and analyze industry changes/developments in search engine marketing
  • Monitor the activities of competitors 
  • Perform analysis of SEM customer behavior utilizing business intelligence tools in conjunction with a customer data warehouse
  • Perform data analytics and integrations from Sales
  • Develop and oversee execution of strategic online lead generation campaigns designed to maximize lead volume and conversion
  • Define, build, and interpret actionable reporting dashboards and reports using web analytics and campaign management tools
  • Manage day-to-day paid search campaign portfolio of thousands of keywords
  • Managed bid strategy based on Return on Investment (ROI)
  • Experience managing keyword portfolio to maximize profit
  • Build and execute processes for continuous monitoring and improvement

Required Skills

  • 1 years managing paid search programs in-house or as an agency/vendor employee
  • Google Ads Certification
  • Advance knowledge and experience with Google analytics
  • Bachelor Degree with background in data analytics, economics or computer science
  • Ability to quickly convert key insights into actionable deliverables
  • Ability to collect, analyze and report on large data sets
  • Craft effective paid search ad copy for A/B testing and creative optimization
  • Strong interpersonal skills and ability to work well in a team environment
  • Superior organization and project management skills
  • Excellent written and verbal communication skills
  • Exceptional attention to detail
  • Independent self-starter; curious and constantly learning

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